Brand guidelines and press kit
This page provides essential guidance and assets for the correct use of Edrak trademarks and copyrighted materials. It is designed for all external entities engaging with our brand. Adherence to these guidelines is crucial when incorporating Edrak branding elements into third-party assets and materials, ensuring proper representation of our intellectual property.
Guidance and assets for the correct use of Edrak trademarks and copyrighted materials, for all external entities engaging with our brand.
Logo
Edrak Official Logo
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Clearance
To ensure visual impact our logo needs to be surrounded by ample and unobstructed space. All communications must adhere to a minimum area of clearance, which is determined by the logo's size and is equal to its height.
Edrak Official Logo — minimum area of clearance
Symbol
The visual shorthand for our brand is the Edrak star. Its four points reference the compass rose, a nod to direction and navigation: the platform that knows where the work should go. It stands alone where space is limited.
Edrak star — visual shorthand
Construction
The symbol is positioned centrally and surrounded by generous space. The height of the holding device is equivalent to three times the height of the symbol.
Edrak star — logo construction
Avatars and apps
The star is most effective for representing us where space is limited, such as social platforms and app ecosystems. It works with various holding shapes, from circles to squares.
Edrak star — avatars
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What to avoid
EDRAK — In all caps
edrak — With a lowercase E
Edraak — With a doubled vowel
Idrak — With an alternative transliteration
Edrak AI — Appending AI to the name
✦Edrak — Recreating the star with glyphs
Edrak platform names
The Edrak platform includes Edrak Foundry, Edrak Atlas and The Edrak Field. Each name must be written in full in all related materials.
Edrak Foundry
The knowledge layer. Two words, both capitalised.
Never: EdrakFoundry · The Foundry · Foundry by Edrak
Edrak Atlas
The execution agent. Two words, both capitalised.
Never: EdrakAtlas · The Atlas · Atlas AI
The Edrak Field
The live picture of the organisation. Always with the article.
Never: Edrak Field · The Field · EdrakField
Media enquiries
For interviews, comments and additional materials: press@edrak.com